Backlink in SEO
Backlink Wiki :
A backlink for a given web resource is a link from some other website to that web resource. A web resource may be a website, web page, or web directory. A backlink is a reference comparable to a citation.
In simple words, Backlinks are incoming links to a webpage. When a webpage links to any other page, it’s called a backlink.
Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website’s search engine ranking, popularity and importance.
The significance of search engine rankings is pretty high, and it is regarded as a crucial parameter in online business and the conversion rate of visitors to any website, particularly when it comes to online shopping. Blog commenting, guest blogging, article submission, press release distribution, social media engagements, and forum posting can be used to increase backlinks.
Common terms related to backlinks that you should know :
Link Juice : Link juice is a non-technical SEO term used to reference the SEO value of a hyperlink to a particular website or webpage.
No-Follow Link : Nofollow links are links with a rel=”nofollow” HTML tag applied to them. The nofollow tag tells search engines to ignore that link. Because nofollow links do not pass PageRank they likely don’t impact search engine rankings.
Internal Links : Internal links are links that go from one page on a domain to a different page on the same domain.
Anchor Text : The anchor text, link text, or link title is the visible, clickable text in a hyperlink.
Linking Root Domains : This refers to the number of backlinks coming into your website from a unique domain.
Low-Quality Links : Low-quality links are links that come from harvested sites, automated sites, spam sites. Such links do far more harm than good.
Websites often employ SEO techniques to increase the number of backlinks pointing to their website. Some methods are free for use by everyone whereas some methods, like linkbaiting, require quite a bit of planning and marketing to work. There are also paid techniques to increase the number of backlinks to a target site. For example, private blog networks can be used to purchase backlinks.
Backlink in SEO