As of February 1, 2013, Targetopia S.L. was acquired by Wink Transforming Through Digital, S.L. Targetopia S.L. provides an online communication tool and services to connect ad space buyers and sellers together on the online marketing market.
It offers management and optimisation services for the advertising activity of its clients on the Internet by using a mathematical and programmatic ad space, and a qualified audiences buying system. The company is based in Madrid, Spain.
Ad space is the area of a website or Web page dedicated to online advertisements. This space is critical for organisations and websites driven by advertising revenue. Ad space pricing is generally determined according to ad format, placement and website traffic. The larger the space, the more money it cost.