Professional Search Engine Optimization Tips
Organic search engine optimization is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. It helps you get traffic from organic search results. The objective of every website owner is to top-list their website, when organic search engine results are being listed out.
Most of the search engines ban the websites which adopt Black Hat methods for carrying out search engine optimization. The Black Hat methodologies consist of various methods and are generally considered to be ‘unethical’.
The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren’t.
Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about.
This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.
Professional Search Engine Optimization Tips < SEO Tips