Mobile Deep Linking Wiki
In the context of apps, Mobile deep linking consists of using a uniform resource identifier that links to a specific location within a mobile app rather than simply launching the app. Deferred deep linking allows users to deep link to content even if the app is not already installed.
fb://profile/33138223345 is an example of a mobile deep link. The URI contains all the information needed to launch directly into a particular location within an app, in this case the profile with id ‘33138223345’, i.e., the Wikipedia page, within the Facebook app, instead of simply launching the Facebook app fb://.
Google allows app developers who have both iOS and Android apps to surface in-app content via mobile Google searches. Developers will need to submit their app and deep linking apps on both iOS and Android to be indexed by Google
Mobile Deep Linking Wiki <