AdBrite, Inc. was an online ad exchange, based in San Francisco, California, which was founded by Philip J. Kaplan and Gidon Wise in 2002. Founded as Marketbanker.com, the site was relaunched as AdBrite in 2004 as an advertising network and then in 2008 as an ad exchange.
Company Overview of AdBrite, Inc :
Headquarters : San Francisco, California, United States
Founded : 2002
Type of business : Private
Founders : Philip J. Kaplan, Gidon Wise
AdBrite remained an independent ad exchange, reaching more than 160 million U.S. unique visitors each month and providing site-level transparency, display and video capabilities, and an open platform for data providers and real-time bidders.
AdBrite was led by Hardeep Bindra, CEO, and Joaquin Delgado, CTO, who had worked at Yahoo! Right Media, another ad exchange. It was backed by Sequoia Capital, and DAG Ventures.
AdBrite, Inc. was formerly known as MarketBanker and changed its name to AdBrite, Inc. in 2004. The company was founded in 2002 and is based in San Francisco, California.